The Echo Effect of Social Bookmarking

A short time ago, I was preparing an SEO Case Study using some recommended Web 2.0 strategies and I thought my notes might be an interesting read for someone on the same path of learning.

I have a series of five websites that are four months old. Each site has about 5-700 pages indexed in Google, some pages indexed in Yahoo, but almost nothing in MSN, according to the data at Marketleap. All of these sites were roughly built by following the business plan outlines and ideas offered by Rick Butts.

This experiment intends to combine the idea presented in an Internet Marketing Secrets Podcast, (to pre-schedule blog posts intended to take over the top search placements for details surrounding Big Public Events that are already scheduled to occur) and utilize methods of Web 2.0 marketing that are currently proving effective, (after posting to your blog, announce it on several web2 sites. Then bookmark your post and the announcement pages on social bookmarking sites).

The measurement of success will be – the number of people who sign up to download the ebooks that are offered along side announcements about the event.

As I’ve been carefully targeting a narrow set of niche keywords, I’ve been monitoring the resulting changes in the top 30 ranking websites.

Just as before, I’ve been able to quickly grab several of the top placements for my keyword phrases. Results are showing up where I own four of the top 10 and fifteen of the top 30 searches on my phrase – because I’m using a series of five blogs on WordPress, a series of five independently hosted websites and a blog on LiveJournal. In addition, I’ve been posting summaries of my blog posts to three document and news release websites like Scibd and Propeller.

After all these co-ordinated posts are completed, I’ve been following directions and bookmarking the articles and the article summaries with ten or twelve popular social bookmarking sites using Onlywire service to make it easier.

I started to see by blog posts appear in the top search results first – often within an hour. Soon these listings are overtaken by the new release sites. After a day or two, my hosted website pages begin to show in the top 20 to 30. To my delight and surprise, within another day or two, I begin to see even more top rankings because of the “Echo Effect” of Social Bookmarking.

The ‘Echo Effect’ occurs when the RSS feeds from these Bookmarking sites are picked up by other sites and blogs around the internet. Google is indexing these feeds, giving my campaign more top rankings and more links back to my original article, resulting in an echo effect of even more website traffic.

Of course… this gives me lots of new ideas for marketing in new Niches – and inspires me to continue building a complete list of web 2.0 sites that Google loves.

Here’s to Business on the Internet!