How to Take Charge of Your Business Focus

Principle: a personal or specific basis of conduct

Identifying principles or standards that become your touch point when things are up or down in business will keep you sane. When there is a swirl of activity that doesn’t feel like it’s helping you to get more clients, make more money or see a real difference in your business results, you may ask, “What’s it all for?”

Guiding principles will serve to remind you why you do what you do and get you back on the path to the business and success you want. Here’s an example of a guiding principle and how it works for my own business. I’ll also tell you how I found it in case you want to get started designing your own…

My guiding principle: “Be a voice, not an echo.”

This principle reminds me to be and have a clear message that is my own. I have a point of view about how I want to serve my clients and the community of entrepreneurs who surround me, and it’s a valuable one born of a lot of experience and expertise. So I not only honor myself, but you as well by using my own voice and not trying to be someone else. As a result I attract more of my ideal clients and community members who want what I have to offer. This approach grows a business in a much more satisfying and fulfilling way.

How did I discover and embrace this guiding principle? I paid attention to what didn’t feel “right” about where I was going in my business. What didn’t feel like me and what was I “trying” to be instead of just “being.” And many times it came back to using my own voice. That’s when the quote by Albert Einstein showed up on a graphic in an email… “Be a voice, not an echo.” I kept seeing it in my mind’s eye and it just felt like it came from my soul.

It fit with my wanting to help more entrepreneurs clarify the path to the business and results they want and how using their own voice will bring it faster. It fit with my ability to help you discover your own 6-figure idea. It fit with helping you create the personal roadmap that spells success with distinction and without distraction. And it fit most of all with who I am… a unique, smart and committed businesswoman.

Ready to find your guiding principle?

Step 1: Pay attention to how you feel as you lead your business. What’s missing that you would find more fulfilling and satisfying. Be aware of how you feel about your clients, community and colleagues. What would guide you to make a real difference for them?

Step 2: Your guiding principle truly has to come from within you. So write about it, meditate about it, find some graphics about it, read some quotes about it or bounce some ideas around with a trusted friend. There are many ways to get to your guiding principle. You have to determine the shortest path to success. And these are just some ways to find it.

Step 3: When you identify your guiding principle, how does it line up with who you are and what you do? Is it in support of your overall goal? Does it feel like you could create a movement from it, knock down walls because of it, and know that if all else fails, you would feel confident that this was the impact you wanted to make on the world through your business?

That is when you’ll know that you’ve landed on a guiding principle that will both inspire and motivate you to the greatest impact you can make through your business.

Use these 3 simple steps to discover, embrace and use a guiding principle that deeply delivers the satisfying and fulfilling life you can truly have in your business.