What Happens When Echo Boomers Take Over The Workforce?

A funny story came up the other day while I was talking with one of my daughters. We were reminiscing about the first time our home got the internet. When the internet first went mainstream my husband brought home a box and put it in front of my 2 daughters and said,
“Girls, I bought you the internet. It’s in this box. Have fun!”

It just makes us all laugh to think of the internet all contained within a little box. In fact, the product my husband bought was actually called, “Internet In A Box.”

How far we’ve come! Now our kids grow up with access to the internet and other technology at an early age. One colleague actually told me that his kids don’t have crayons, they color on the computer!

What’s An Echo Boomer?

The Echo Boomer generation that started with their internet in a box has bought into the technological revolution hook, line and sinker. They are the largest generation of young people since the ’60s. And they are beginning to come of age. They’re called “echo boomers” because they’re the children and demographic echo of their parents, the baby boomers.

Born between 1982 and 1995, there are nearly 80 million of them, and they’re already having a huge impact on entire segments of the economy. And as the population ages, they will be become the next dominant generation.

Keeping Up With The Dominant Force

That means the shift we are seeing in the adoption of more and more computerized processes within the workplace is going to continue. The up and coming generation practically has keyboards permanently fused to their fingers. Everything is done on some form of a computer. It’s the way they thrive so that is the direction that companies must go in to succeed with the new labor force of echo boomers.

What Does That Mean For The Rest of Us?

So if the world is focusing more and more on computer technology within the workplace we all need to step up and get with the program.

We’ve done it before!

The boomers have whole heartedly adopted the notion that computers can and do make our lives and the tasks we perform more efficient. Heck, the forefather of the technical revolution, Bill Gates, is a boomer. But it needs to go a step further now.

While we’ve accepted that computers are a necessary part of our lives there are still many businesses living in a paper filled world. These paper based practices need to be replaced by technology. As more and more of the labor force is taken over by the echo boomers computerization will not just be a suggestion, it will be a requirement to maintain an efficient business as this generation functions best in a digital world.

Why NOW Is the Best Time Ever to Build Your Network Marketing or Direct Sales Business

If you’re like many of the women I mentor in network marketing/direct sales, I bet you love your products and really believe in your business opportunity. I suspect you love the personal growth that comes with building your business, as well as the positive impact you can have on people’s lives every day. And I’m sure you’re inspired by the “success stories” of the top leaders in your own company, and would love to create a similar kind of income and lifestyle for your family too.

And, if you’re like many of the gals I work with, I bet there are also times you start to doubt yourself – or your business. Do you ever have those days when you wonder “Is all this hard work really worth it?” “When do things get easier?” “Can I really make the money I want to with this business (or am I just chasing a pipe dream?)

If you’ve ever questioned your own “sanity” or seriously thought about quitting your business altogether, the good news is – you’re perfectly normal. Growing your business and going after your dreams takes courage, dedication and lots of hard work. Most people have plenty of doubts along the way (no matter what kind of business you’re building). Ask any successful leader in your company, and I bet he/she will admit to thoughts of throwing in the towel on more than one occasion.

Even so, I want to assure you of something. No matter how tough things get, or how many doubts you might have, you must NOT give up. Why – because this is the BEST TIME EVER to be building a network marketing or direct sales business. There are 3 very important trends happening right now (both in the United States and several countries around the world) which are converging to make your business opportunity VERY attractive. The bottom line – you are sitting right in the middle of a “sweet spot,” that is positioning your business for some real growth in the next few years.

Here’s why:

1. Big challenges in our economy

Although the economy has improved since the crash of 2008, there are still plenty of people who are concerned about being laid off or their overall financial security. Many people are still wary of the stock market, and not expecting much growth in real estate any time soon. This is all good news for you.

Perhaps the greatest gift people have experienced through the challenges of the last few years is the realization that we can’t rely on “traditional methods” to make money, or trust in others to take care of our financial security. Having a “Plan B” isn’t just a nice idea, it’s a total necessity.

There’s a big wake-up call happening – which is inspiring many more corporate execs and working professionals to look to less traditional ways to generate capital, including network marketing. And this trend is going to continue, as the reputation and credibility of the network marketing/direct sales profession continues to elevate around the world.

2. Technology

The rapid growth of the internet, mobile phones, and social media tools like Facebook has literally blown the doors off the network marketing/direct sales profession – making it easier than ever for you to find leads, take care of customers and build a large team (virtually anywhere in the world).

Unlike the “old days” when the start-up costs for new distributors were much higher (and signing up with a company generally meant filling up your garage full of products – which you may or may not sell… ) technology has changed everything. Today, it’s easier than ever to service your existing customers (generally with just the push of a button) and even find new ones. Social media platforms like Facebook now boast over 900 MILLION users, and with a little strategy and know how, you can use these tools to find hundreds of super qualified leads for your business.

This new “streamlined, super leveraged” way of building a business is now attracting new people into the profession. From Gen Y college kids to baby boomers, health and wellness professionals to people with degrees up the yin yang… people who previously weren’t that interested in network marketing are now paying attention and getting involved. Experts now predict that this “technology revolution” will make network marketing/direct sales a “household word” – and TENS of MILLIONS of people will be getting involved in companies just like yours in the next decade. Obviously, this is fantastic news for you!

And the MOST important reason to be in network marketing/direct sales right now…

3. More women than ever are leaving the corporate world to start businesses from home

Fed up with the stress, long hours, low pay and corporate politics, women are leaving the traditional job market in droves, and starting businesses from home – at the rate of over 400 a day here in the US (and that’s a trend that’s being echoed around the world!)

And many of these women are seeing the potential in network marketing and direct sales, jumping in with both feet – and doing extremely well. Over the years, I’ve had the great opportunity to coach and mentor several ex-corporate gals like this – and I’m constantly amazed and inspired to see how well they do in this profession.

Many of them have quickly replaced their previous incomes, developed large teams (sometimes in many different countries) and now have the kind of lifestyle and free time that just isn’t possible when working in a traditional job.

And most inspiring of all, the women involved in network marketing / direct sales today are NOT just about making money, they’re equally invested in making a DIFFERENCE. I know so many women who are joining this profession, not just because of the money or lifestyle you can create, but because of the ways you can help people literally TRANSFORM THEIR lives through your products, your business opportunity, and even by channeling the money you make in your business towards causes that are dear to your heart.

The bottom line is, there are PLENTY of savvy, professional women out there who desperately need new options, and your business fits the bill in so many ways. Whether you are a man – or a woman, you’re smart to recruit these gals into your business; all you have to do is find these gals, and show them how YOUR opportunity is the ultimate solution they’re looking for.

And if you’d like some help with this, stay tuned! I’m about to release a 4 part video series, that will show you how to do just that. (And the best part, this is free!).

Stay tuned for more details, and in the meantime – keep dreaming big and believing in yourself, because what you do makes a difference!

How Small Business Owners Should Get in Touch With Their Target Market

When it comes of online marketing most of small business owners tend to raise their shoulders and think on short term advantages. But did you know that 40 percent of the new businesses will fail in the first three years of their existence? That is because most small business owners do not make long term plans and tend to use bad alternatives to promote their businesses.

Get Involved

For small business owners online marketing is not an easy job. It takes time and energy to develop and implement online marketing techniques that really work for a specific website.

First step you should do is to determine your target market. Your customers wait for you to reach them. Because online marketing has so many strategies you can take advantage of, you should first focus on the group of consumers you want to get into contact. It would be a waste of resources to try to implement strategies that reach people overseas if you have a local business.

How to get to local customers

If you want to be noticed in your area you should address to your neighbors. Not literally, but to try to get to them using the internet. After all, this is not such a hard step because you live in the same environment with your target and you know what its main concerns are. This way you can easily estimate how much money a person or family in your area is willing to spend for your services or products.

Communication is a very important aspect for every business. Keeping close contact to your target should be your main concern. But how to do it nowadays? You cannot just go on the street and try to convince people to come and buy from you. You can easily attract new customers through texts and images. In this article I will mainly focus on texts that can help you attract people from outside to your website.

Articles

Maybe you never liked to write stuff when you went to school, but internet is mainly about written information and transmitting the information to those who search for it. One good way to get to your local target is to write articles about topics related to your business and then submit them on several directories.

Articles are very useful for traffic ranking. There are sites where you can submit articles to and they will distribute them to their readers. To really take advantage of your articles they must be rich in keywords that are related to your website. Articles must attract readers so, it is important to set a good title, to give useful information about the domain you are activating. Always relate the title with the article and do not try to fool the audience because you are the one that will lose in the end.

To give you a small idea about article writing, think on the pages on your site. You added useful information to promote your business. An article is not exactly like that, because most article directories will not allow you direct publicity. But you always have a box at the end of the article where you can add a link and a small description of your site and business.

How does writing articles help you? Let us think that you own a beauty salon. A women, let us name her Georgia from Glen Echo, is looking for a beauty salon in her area. Last time she went to a beauty salon and she considered that she paid too much for the services. Now she is searching on the internet for a new beauty salon and one of the search results is an article. You previously wrote an article titled How to be beautiful in Glen Echo and submitted in an article directory. Georgia reads this articles she finds some good beauty tips and she wants to get more information about your business. Because she thinks that last time she was ripped off, now she will go to your website, look for price list and your address. She likes what she reads and decides that tomorrow morning will call you. Do you get now the role of submitting articles to promote your business?

Press releases

Press releases are very good for promoting new products, services or events. They are very good in promoting your business and get in touch with new partners and customers. Do not forget that press releases must be rich in keywords, just like the articles. A press release is a very good opportunity to announce journalists about an event, invite them to the event, and maybe read an article in a local newspaper about it. I worked in the media for a while and I can tell you that are times when journalists just crave for a new topic. Get in touch with some local journalists, create a connection with them and you will see benefits.

Press releases work just like articles when it comes to search engines and displaying results. Do not get into the trap that press releases are only for the big companies. You can promote a new product, services in simple words by making them wish they had what you are promoting for.

Getting in touch with your target market must be a priority when you want to make a name on the internet. There are numerous and efficient ways to do it. Building a name is a step by step process that will attract financial benefits for your business.