How To Build Trust In Your Online Business

When somebody goes online to search for products or services, they are instinctively suspicious. This is even the case with big, multinational brands. Most people are fairly educated about the way in which the web works, and they understand that just about anybody can set up a website. Even if your business is Nike, the people that visit your website will always be on the lookout for signs that you may be an imposter.

Of course, suspicion is never helpful when you are trying to secure a sale. It is your task to convince potential customers that you can be trusted. Unfortunately, they rarely give you more than a few minutes to convince them that you are a legitimate, responsible business that can deliver on all of its promises.

If you sell products, customers want to be absolutely sure that you will dispatch items quickly and they will be received as described. If you sell services, your potential clients need to believe that you can do the things that you claim.

In both cases, customers often need to be persuaded that they can trust you with their confidential payment details.

In this article, you will discover just how crucial it is for you to be build trust on the Internet if you hope to turn your business into a success. Read on to learn why trust is so important, the disastrous consequences of getting it wrong, and some practical ways to get it right.

Customers See Your Online Business As Smoke and Mirrors

Imagine that you are walking the high street searching for books when you see a sign stuck to a door. It says ‘Cheap Books Here!’ and so you go inside, briefly noticing the name of the shop at the top of the window.

Once inside, you realise that the shop is empty. There is nothing more than a curtain in the corner of the room. A voice echoes from behind it.

“What book are you looking for?” it booms.

You respond into the air.

“Yes, we’ve got that one. £10 please.” A hand creeps around the curtain, waiting to take your money.

If you’re anything like me, you wouldn’t give your money away that easily! You haven’t seen the item, the person who is selling it to you, or any proof that this is the kind of business you can trust.

But this is the same experience that customers get when they decide to shop online for products or services. They are expected to pay for something that they haven’t physically seen, to somebody that they don’t know anything about.

Your business may be honest and upfront. You may have the best products in the world and the best service to back them up. But everyone says that.

Why should your visitors believe you?

Three Trust Building Features Of The Best Online Businesses

If there is a simple answer to the complex question of building trust as a business, it is reputation. If the potential customers that visit your website can read feedback and comments from satisfied customers, they will be more confident in your abilities to do what you claim and deliver quality products and services.

There are many ways that you can leverage the power of customer feedback. Here are just three to get you started:

1. Use Customer Testimonials On Your Website

The easiest thing to do is just publish a long list of testimonials on your website from existing customers. If you are doing good business you will receive a lot of positive feedback naturally, but always ask for permission to publish the review along with some customer information.

Many online businesses publish testimonials without saying where they came from. This is a particularly spurious way of doing business, and will probably raise more concerns than having none at all.

So what do you do if you have no existing customers to quote and are just getting started with your business? A great technique is to ask reputable online organisations and individuals to help you out. Perhaps you could send a free sample of your product to niche bloggers, and ask them to provide testimonials in return?

2. Sign Up To An Independent Reviews Website

Once you are more established, do not assume that the need to build trust disappears. In fact, as your customer base grows and you have less time to concentrate on each individual visitor, it can become even more difficult to spend time on bolstering customer confidence.

There are many external websites and business directories that include business reviews, and these are great tools for building trust and also winning new customers.

At FreeIndex, the leading UK business directory, you can create a listing for your business free of charge. This public profile will contain information on what you do and how people can get in touch.

But FreeIndex also offers the capability for customers to post reviews and increase your overall rating. As your number of reviews increases, you can add a badge to your website. This has two significant effects – you can show potential customers that you have received lots of positive feedback, with the added authority of an independent website.

Some other great places to get your business reviewed are Yelp and Google Places.

3. Give Your Customers A Voice That Can Be Heard

Finally, if you have enough customers to support it, integrating discussion with your website is a highly effective way to build trust.

A message board, or forum, gives visitors the chance to start their own conversations about your business, your products, and the wider industry. As these individuals discuss your services, potential customers can quickly see that you have lots of happy customers.

Of course, starting a message board opens the door to negative comments. Hopefully, you will not receive any of these! If you do, though, turn them into positive opportunities by being professional and supportive. After all, this is your chance to show potential customers just how brilliant your customer service is!

Your web hosting provider will usually be happy to tell you which options are open to you when it comes to launching a forum on your website. Usually, you can install a message board like phpBB – which is free – automatically with a script installer that is included with your plan.

Several plugins are also available for WordPress that offer message board functionality. You can explore them at wordpress.org/extend/plugins/tags/forum.

Security For Your Online Business

Of course, reputation is only one side of what makes a trustworthy business online. People don’t just need to trust that you can provide great products and services – they also need to trust you with their confidential information including:

  • Credit Card Data
  • Address Details
  • Passwords and Logins

The first thing that people check when parting with this kind of sensitive data is to look at the security features of your website. All confidential data should be sent through Secure Sockets Layer, or SSL. The way that you prove your trustworthy nature when it comes to this information is with an SSL Certificate.

SSL Certificates are issued by companies that vouch for the security processes that you have in place. Your web hosting provider should support SSL, and can help you to get an SSL Certificate for a small fee.

Although there are alternative ways to take payments online including Paypal, an SSL Certificate does more than tell customers that data is being transferred securely. It tells them that you are a trustworthy company overall, responsible in the way that you conduct business online.

Be A Real, Accountable and Reachable Business

Finally, perhaps the most important thing of all when it comes to building customer trust is just being a real person, not a faceless business name without connections to the real world.

It almost goes without saying that your website should tell visitors everything that they need to know about who you are and how you can be reached. By publishing your phone number, a mailing address, and a company registration number if applicable, your visitors can get in touch to check you out before they make their purchase, and be confident that they could reach you if something went wrong.

There are many reasons that people shy away from giving out this kind of information their websites. Some people expect to receive nuisance calls the moment they put their phone number online. Others don’t like the idea of publishing their home address, but do not have a business address to use.

These are understandable reasons, but let them go. If you want customers to give you their trust, you’ll need to give them something in return.

Be an open, honest person and visitors will see your business as open and honest too. Show them that you are a real human being that they can trust and they will always put their trust in your online business.

Echo Weed Eaters – Why They Are the Best Weed Eaters?

Weed eaters are important tools for landscaping. They are instruments designed for trimming hidden areas like corner fences, posts or around trees where mowers are unable to reach. They also help in pruning plants, bushes and grass. There are various weed eaters available in the market. But Echo weed eaters are reputed for their presence in the market for over thirty years. Echo produces the best commercial eaters. The equipment is lightweight, ergonomically sound and has a super strong motor.

The functioning of eaters is same for all but they differ in power sources. Gas or oil, batteries or electricity either powers them. They come in different power ranges, prices and sizes. People who do not have too much of weeding activity ideally goes in for electric eaters. They work best for small green patches. There is not much maintenance needed and they are easy on ears compared to gas eaters.

Battery eaters are less noisy and with improvement in technology their battery life has improved a lot. Though they depend on electricity for charging the batteries, there is not much air pollution they cause compared to the gas weed eaters. The best part is that they are cordless and so easier to use. You have flexibility of using them in small areas and they are very lightweight.

There are various models of eaters by Echo. You can go in for the one that suits your lawn the best. Here are the various models:

GT-200i: This model has a curved shaft trimmer that is very easy to start.

SRM-210: The shaft trimmer is straight and perfect for average commercial consumption.

GT-200R: This has a curved shaft trimmer and is lightweight. It is characterized by i-30 start technology. This is a gas powered weed eater and is great in edging and trimming. It works well even with tough weeds and tall grass.

SRM-210SB: The split boom design is capable of accommodating all Pro Attachment Series attachments.

SRM-230: Super powerful, durable and great functioning

SRM-230S: It has a steel drive shaft that makes it ideal for commercial usage.

GT-251: Best performance and powerful model with a modern profile and advanced technology.

SRM-210i: It has a super easy-to-use trimmer with i-75 and Rapid-Loader head.

If you wish to start up your own lawn maintenance business, you must definitely look to investing in eaters by Echo. Even if you plan to buy weed eater for your lawn, you must consider going for Echo. They are superb quality products and their customers are happy customers. They have excellent performance records and there are no problems faced by people who are using these eaters.

Echo weed eaters have earned two thumbs up from users all over. They are pretty long lasting and customers refuse to switch to any other brand. The proof of this is there for you to see on the Internet. The various customer reviews and feedback have proved that they are the best performing eaters. There is hardly any maintenance needed to keep them. The weed eaters are basically lawn trimmers and the ones manufactured by Echo attack the toughest weeds. Hence, if you are planning on one, do check out all the models of Echo weed eaters.

Why NOW Is the Best Time Ever to Build Your Network Marketing or Direct Sales Business

If you’re like many of the women I mentor in network marketing/direct sales, I bet you love your products and really believe in your business opportunity. I suspect you love the personal growth that comes with building your business, as well as the positive impact you can have on people’s lives every day. And I’m sure you’re inspired by the “success stories” of the top leaders in your own company, and would love to create a similar kind of income and lifestyle for your family too.

And, if you’re like many of the gals I work with, I bet there are also times you start to doubt yourself – or your business. Do you ever have those days when you wonder “Is all this hard work really worth it?” “When do things get easier?” “Can I really make the money I want to with this business (or am I just chasing a pipe dream?)

If you’ve ever questioned your own “sanity” or seriously thought about quitting your business altogether, the good news is – you’re perfectly normal. Growing your business and going after your dreams takes courage, dedication and lots of hard work. Most people have plenty of doubts along the way (no matter what kind of business you’re building). Ask any successful leader in your company, and I bet he/she will admit to thoughts of throwing in the towel on more than one occasion.

Even so, I want to assure you of something. No matter how tough things get, or how many doubts you might have, you must NOT give up. Why – because this is the BEST TIME EVER to be building a network marketing or direct sales business. There are 3 very important trends happening right now (both in the United States and several countries around the world) which are converging to make your business opportunity VERY attractive. The bottom line – you are sitting right in the middle of a “sweet spot,” that is positioning your business for some real growth in the next few years.

Here’s why:

1. Big challenges in our economy

Although the economy has improved since the crash of 2008, there are still plenty of people who are concerned about being laid off or their overall financial security. Many people are still wary of the stock market, and not expecting much growth in real estate any time soon. This is all good news for you.

Perhaps the greatest gift people have experienced through the challenges of the last few years is the realization that we can’t rely on “traditional methods” to make money, or trust in others to take care of our financial security. Having a “Plan B” isn’t just a nice idea, it’s a total necessity.

There’s a big wake-up call happening – which is inspiring many more corporate execs and working professionals to look to less traditional ways to generate capital, including network marketing. And this trend is going to continue, as the reputation and credibility of the network marketing/direct sales profession continues to elevate around the world.

2. Technology

The rapid growth of the internet, mobile phones, and social media tools like Facebook has literally blown the doors off the network marketing/direct sales profession – making it easier than ever for you to find leads, take care of customers and build a large team (virtually anywhere in the world).

Unlike the “old days” when the start-up costs for new distributors were much higher (and signing up with a company generally meant filling up your garage full of products – which you may or may not sell… ) technology has changed everything. Today, it’s easier than ever to service your existing customers (generally with just the push of a button) and even find new ones. Social media platforms like Facebook now boast over 900 MILLION users, and with a little strategy and know how, you can use these tools to find hundreds of super qualified leads for your business.

This new “streamlined, super leveraged” way of building a business is now attracting new people into the profession. From Gen Y college kids to baby boomers, health and wellness professionals to people with degrees up the yin yang… people who previously weren’t that interested in network marketing are now paying attention and getting involved. Experts now predict that this “technology revolution” will make network marketing/direct sales a “household word” – and TENS of MILLIONS of people will be getting involved in companies just like yours in the next decade. Obviously, this is fantastic news for you!

And the MOST important reason to be in network marketing/direct sales right now…

3. More women than ever are leaving the corporate world to start businesses from home

Fed up with the stress, long hours, low pay and corporate politics, women are leaving the traditional job market in droves, and starting businesses from home – at the rate of over 400 a day here in the US (and that’s a trend that’s being echoed around the world!)

And many of these women are seeing the potential in network marketing and direct sales, jumping in with both feet – and doing extremely well. Over the years, I’ve had the great opportunity to coach and mentor several ex-corporate gals like this – and I’m constantly amazed and inspired to see how well they do in this profession.

Many of them have quickly replaced their previous incomes, developed large teams (sometimes in many different countries) and now have the kind of lifestyle and free time that just isn’t possible when working in a traditional job.

And most inspiring of all, the women involved in network marketing / direct sales today are NOT just about making money, they’re equally invested in making a DIFFERENCE. I know so many women who are joining this profession, not just because of the money or lifestyle you can create, but because of the ways you can help people literally TRANSFORM THEIR lives through your products, your business opportunity, and even by channeling the money you make in your business towards causes that are dear to your heart.

The bottom line is, there are PLENTY of savvy, professional women out there who desperately need new options, and your business fits the bill in so many ways. Whether you are a man – or a woman, you’re smart to recruit these gals into your business; all you have to do is find these gals, and show them how YOUR opportunity is the ultimate solution they’re looking for.

And if you’d like some help with this, stay tuned! I’m about to release a 4 part video series, that will show you how to do just that. (And the best part, this is free!).

Stay tuned for more details, and in the meantime – keep dreaming big and believing in yourself, because what you do makes a difference!